If you’re running a multilingual website, it is necessary to help users from other countries find your content in the language that is most appropriate for them. This is where the hreflang (rel=”alternate” hreflang=”x”) attribute comes in handy. This attribute helps search engines understand which page should be shown to visitors based on their location. It is very important to properly synchronize your hreflang attributes within your page’s source code, otherwise you may experience unexpected search engine behavior. For more information, see this article.
To avoid any conflicts, we recommend that you review your hreflang attributes within your page’s source code and fix any of the following issues:
– Conflicting hreflang and rel=canonical URLs
– Conflicting hreflang URLs
– No self-referencing hreflang URLs